![]() ![]() For Netflix, there’s no reason to license its content to competitors, building up those platforms, when its financial position is much stronger. ![]() (Showtime had 1.8 percent, while Disney+ had 2.7 percent.) That means Netflix was making more than nine times more series than HBO (and Max) or SHOWTIME, but they weren’t resonating as much with audiences.Īlso, simply put, Netflix doesn’t need the money: it’s the only profitable streamer, with $3.5 billion (and rising) in projected free cash flow this yaer, and it can address its retention problem through acquired programming. Meanwhile, 3.4 percent of HBO Max’s shows had an exceptional demand score. ![]() Netflix had a stronger demand score on average (62 percent of series), but just one percent of all shows boasted an exceptional score (better than the. Between 20, Netflix released 1,017 new TV series in the U.S., while HBO Max released 145, according to Parrot Analytics. Part of it has to do with Netflix’s hit rates. Netflix, with small exceptions doesn’t license its original content. Of course, Suits' success begs an obvious question: If it's what Netflix needs right now, why doesn’t Netflix create more shows like Suits? On linear TV, syndication was the holy grail, and the reason for a show to reach the five season mark. ![]() Services like Netflix and HBO Max, while not bundles in the traditional sense, essentially operate the same way, combining different types of programming to acquire and then keep customers. Cable providers accomplished this by offering a mix of live sports and premium entertainment, which drove acquisition plus reruns of popular shows to promote retention and news, daytime reality and game shows, which supported regular engagement. Just like with Pay TV, a streamer needs to perform on an acquisition, retention, and engagement basis. Viewership is key to understanding performance, but in streaming, it’s only one of several metrics that matter. And Suits, in many ways, is a perfect illustration of how to measure success in this new age. But what does that really mean when more than 120 episodes were all made available at once? (By comparison, The Lincoln Lawyer generated 1.4B view minutes in its first week on Nielsen’s Top 10, with just 15 episodes.) Discerning the truth about how and why a show is performing on streaming is tough but not impossible: it requires honing in on three key metrics. The 3B minutes viewed generated a lot of headlines. Suits became the surprise hit of the season for Netflix, which picked up non-exclusive rights and worked its algorithmic magic. What made 2017 so different? It was Trump’s first year in office.In the first four weeks after Suits hit Netflix, it set a record for a licensed show, with more than 3B minutes streamed. (According to the Anti-Defamation League, the incidence of anti-Semitic hate crimes jumped nearly 60 percent in 2017, the biggest increase since it started keeping track in 1979. To them, this, rather than the forced, obligatory condemnation, was the important signal. So I’m not disavowing him.” Many others in the alt-right praised Trump’s statement as moral equivocation on Charlottesville. “Trump only disavowed us at the point of a Jewish weapon. To his readers, he wrote, “Glorious Leader Donald Trump Refuses to Denounce Stormer Troll Army.” When Trump blamed “both sides” for Charlottesville, his supporters heard him loud and clear: “I knew Trump was eventually going to be like, meh, whatever,” Anglin said. “We interpret that as an endorsement,” he said. A month after he had ordered his trolls to attack me, white supremacist Andrew Anglin told the HuffPost what he thought of Trump’s refusal to denounce them. Putin may not have ordered Nemtsov’s assassination, but Russia’s elite could clearly see he wasn’t too upset about the outcome.īut the anti-Semites have not been convinced. And everyone understood immediately the message it sent: Dissent is a deadly business. I saw it while reporting on Russia, where, after unexpected pro-democracy protests and the annexation of Crimea, Putin created an environment so vicious, so toxic (he called his critics “national traitors” and “a fifth column”) that, when assassins killed opposition leader Boris Nemtsov at the foot of the Kremlin walls in 2015, it was easy for people to blame the divisive political rhetoric as if it were a spontaneous weather pattern, rather than Putin himself for creating it. In the end, someone else does the dirty work, and they never have to lift a finger - let alone stain it with blood. Unless they go as far as organized, documented, state-implemented slaughter, they don’t give specific directions. Culpability is a tricky thing, and politicians, especially of the demagogic variety, know this very well. ![]()
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